• Branding
  • Online and Print SPDs
  • Online Open Enrollment Materials and Site
  • Pension Freeze & Medical Plan Redesign Communications
  • Compensation Communications
  • Bankruptcy & Merger Communications

Northwest Airlines

If you asked our friends at NWA why they hired us over and over again during a decade-long relationship, they’d tell you it was because they could always count on us…for sound advice, creativity and partnering in the truest sense.

In fact, we partnered with NWA through a string of horrible events…9/11, a deadly virus called SARs, bankruptcy and finally acquisition.  It’s a testimony to the branding we created for them that it worked flawlessly through good times and bad and every kind of communication piece under the sun. Posters, postcards, booklets, brochures, envelopes, internal websites and vendor sites, they all worked with the intentionally simple and bright, eye-catching NWA benefits brand.

“Clearwater Writing worked for Northwest Airlines for years. They did an excellent job of helping develop a communication strategy for your project and then executing it with you. Their consultants get personally involved in your project and help create a custom solution that is right for your particular situation. They never missed a deadline and always produced high quality work that was received very well by our employees.” 

Timothy J. Meginnes—(formerly) Vice-President, Compensation, Benefits & HRIS—Northwest Airlines, Inc.