PNM Resources, Inc.
PNM Resources knows the power of employee engagement. So when they want their employees to sit up and take notice, they call Clearwater Writing.When was the last time a 25% of your employees took a long look at your SPDs? Well, the multi-media campaign we developed to roll out PNM Resources’ online Summary Plan Descriptions (SPDs) did just that! The campaign included a fun two-minute video, posters and postcards with QR codes to the video, an online contest and emails. In our long-term relationship with PNM Resources we’ve helped them with online SPDs, new plan rollouts, acquisition communications planning, joint venture communications, total rewards statements, open enrollment and a variety of compensation and executive compensation projects.